December, 2020 | Terver Bendega

The wrap up: 7 Nigerian brands that have had incredible moments in 2020

Posted on December 16, 2020December 17, 2020 by Terver

From the COVID-19 pandemic to Big Brother Nigeria, the #EndSars protests and beyond, 2020 has been quite an interesting year for the world of marketing and branding in Nigeria and Africa at large.

In this final blog post of the year and ranked in no particular order, here are 7 of the most iconic and memorable moments that have played a role in pushing marketing as a discipline forward in what has already been a historic year in Nigeria’s marketing space:

Brand extension failures: 3 times brands got it horribly wrong

Posted on December 7, 2020December 8, 2020 by Terver

I can’t help but think that some people– many people, take sadistic delight in overextending themselves. Far too many people exist in the intersection between humble bragging about how much they work and running on fumes stretching themselves for all they are worth– piling on one responsibility after the other until even the things they do really well start to suffer.

Brands do this too.