Today on Impolite Banter we’re interrogating the success of the “Street Church” on social media and sharing 7 lessons small businesses can learn from their rapid growth
Month: March 2021
How big a role should brands play in vaccinating Africa?
Should brands be looking to play a role in vaccinating Africa? We certainly think so and on this Impolite Banter post, we’re sharing a guide to using your brand’s resources for social good and PR advantage.
International Women’s Day 2021: How your favourite brands are “Choosing to Challenge”
Over the years, we’ve seen brands celebrate International Women’s Day in a variety of ways and this year is no exception.
In this banter post, we review some of the most impactful brand campaigns from special women’s day discounts to inspirational films, brands celebrating exceptional female talent to launching new initiatives and donating to charities. We share lessons along the way on what brands should and should not do.
Your Business Needs More Negative Reviews
Bald is the new head, hairy is the new face, hand sanitiser is the new face of fear, veganism is the new “tastes like chicken,” texting is the new talking and embracing a mix of negative and positive reviews is the new face of business authenticity.
If you’re a business owner or brand custodian, you’ve probably been raised on the idea that positive 5-star reviews are all your business needs. It’s not hard to imagine why. Afterall, before you buy something online– whether it’s food at a restaurant, clothes or downloading a service application, you probably check the reviews to see if it’s worth the try.
So you should do everything in your power to try and get 5-star reviews across the board and prevent any negative reviews, right?