People prefer to be right. Right feels good, empowering, almost powerful and this is by design. Evolution rewards being right and punishes being wrong and few places show off this analogy like the Big Brother show. Fans of the show are deeply invested in the polarity of right and wrong and observing the social experiment that is the show through these lenses.
It makes for great TV and even greater online banter, but what it also makes for is a deeply invested audience for whom money is merely a tool in the advancement of what they believe to be “right.” This is an attentive and purchase ready audience and today on the blog, we’re sharing 4 tips for small business owners and personal brands to hack the transition from fandom to profits off the Big Brother platform.
