I think a lot about what brands that have failed to find their way in the world are missing and 9 in 10 times one critical mistake marketers are making is neglecting to find their antagonist, their ultimate enemy, and the thing they stand against. While it’s fine to say your brand is made of natural ingredients, family owned and passionate about giving back, as wholesome as these sound they are not nearly as compelling as building your brand story around a villain.
Terver: We’reeee baaacccckkkkkk Didi: Yuknowww! Being consistent and what not. Terver: Consistent Queens. Women of substance. Full disclosure, we’re writing this after a very interesting ‘we outsidddeee’ weekend, sooo this might be reflected in one or two slurps. Didi: “We?”. Terv now speaks french. But truthfully, anything you see today, just take it. So, part…
Terver: Bantusssss!!! Have you missed us as much as we’ve missed you? Didi: I think Bantus’ are due a new name. Terver: As per rebranding? Why are we fixing something that’s not broken Didi? Didi: No idea. I don’t like the vibe anymore. Terver: If we ever needed confirmation that Didi was a Tech bro,…