Naming is part of marketing. To hang a dog, you must first give it a name. You don’t have a brand – company or product until you have a name. My favorite way to think about naming is as hooks to hang stories and ideas on. But names are more than that. Rob Meyerson defined…
Terver: Hey hey! Guess who’s back? Guessing someone has finally fixed her phone Didi: Interestingly, I’m currently using a broken phone. But I’ll do anything for Bantus, you know? Terver: If you’re reading this Didi is currently talking about how she’s tired and has to wake up early – at 8pm in the evening! Didi:…
We sometimes think about resilience as the exclusive preserve of a select few. It’s not. A better analogy is that resilience is like a muscle – the more you exercise by bouncing back from tough times, the stronger you get. Embrace that pain is part of the process. The dots only connect looking backwards, so you…
Terver: Hello world! Long time no impolite banter Didi: Hello. It’s been a year! Wow….our last post was in 2022??? Terver: Not to throw stones but somebody hasn’t been available *looks deadpan at Didi* Didi: Lmao. I can explain Terver: I’m thankful that you didn’t break into an “I’m unavailable” dance routine. But tbh guys,…
1. Life is what you negotiate. It’s cute to think you get what you deserve but more often than not, life will give you what you ask out of it.
2. No matter what people will have you believe, the presence of emotion is not the absence of logic. Never be ashamed of being a person that feels.
3. Life is long. You live long enough to see heroes become villains and villains turn into heroes.
4. Your family loves you. No matter how many times they ignore your saying “It’s in the fridge doesn’t mean you can help yourself”
5. The tension between security and adventure is a paradox to manage, not a problem to solve. You can’t choose between inhaling and exhaling – you have to do both.
Workplace compensation is a touchy subject. Most of us have been here: work for a company for years and be recognized as a top performer, then an external hire comes in and you hear through the grapevines that they out-earn you significantly. While there is the implicitly understanding that workplace compensation is never perfectly egalitarian,…
I think a lot about what brands that have failed to find their way in the world are missing and 9 in 10 times one critical mistake marketers are making is neglecting to find their antagonist, their ultimate enemy, and the thing they stand against. While it’s fine to say your brand is made of natural ingredients, family owned and passionate about giving back, as wholesome as these sound they are not nearly as compelling as building your brand story around a villain.
Terver: We’reeee baaacccckkkkkk Didi: Yuknowww! Being consistent and what not. Terver: Consistent Queens. Women of substance. Full disclosure, we’re writing this after a very interesting ‘we outsidddeee’ weekend, sooo this might be reflected in one or two slurps. Didi: “We?”. Terv now speaks french. But truthfully, anything you see today, just take it. So, part…
Terver: Bantusssss!!! Have you missed us as much as we’ve missed you? Didi: I think Bantus’ are due a new name. Terver: As per rebranding? Why are we fixing something that’s not broken Didi? Didi: No idea. I don’t like the vibe anymore. Terver: If we ever needed confirmation that Didi was a Tech bro,…
The election season will likely transform an already competitive advertising landscape into an even more intense battle for consumers’ attention. The good news is that for forward-thinking, strategic marketers, there are effective ways to overcome those challenges and even turn them into opportunities.