The election season will likely transform an already competitive advertising landscape into an even more intense battle for consumers’ attention. The good news is that for forward-thinking, strategic marketers, there are effective ways to overcome those challenges and even turn them into opportunities.
Grief is part of life and so you’d think that marketers would by now have figured out how to respond or at least how not to. But this past week, in the wake of Queen Elizabeth’s passing, we’ve seen fitness chain Crossfit share a workout themed“Queen Elizabeth II,” a combination of jumping lunges and muscle ups, broken up with a “1 min rest in silence.” and bakery chain Greggs in a rather odd marketing move, combed the web for a picture of the Queen that’s most in rhythm with the brand’s colors.
Terver: It’s been twelve full moons, a Biden presidency and at least one additional Lori Harvey breakup since Ajoke last graced the blog with her presence. Ajoke: Oh wow! I didn’t realize it’s been that long. Terver: How would you? You’re too busy taking the dramatic decision to leave Instagram because we’re no longer cool…
I mentally prepare for catastrophes. At any given moment, and usually without prompting, I imagine miscellaneous amagadons and how I might respond; a wall closing in, a bridge falling down, getting stung by a bee, or the worst, a piece of well grilled chicken falling to the floor in a crowded room (because God knows,…
I instinctively feel the need to prefix this diary entry by saying that I enjoy what Peter Obi represents for Nigeria and Nigerians. Now that that’s out of the way, I can also say that the brand custodian in me is not a fan of the “OBIdient” tag and as we move into campaign season…
Terver: I started first today, oh! Let me not hear pemmm Didi: I believe the word is “pim” or ‘fem’ Terver: Of course, you’d know so much about this, being a closet Davido stan Didi: I don’t know who that is. Terver: Lol! Guys, if you ever see “OBOLover001” on Twitter, it’s Didi’s burner account….
Didi: Wait…why must I always go first? Terver: Aren’t you the older one in this dynamic? I’m respecting my elders. Didi: I can use some disrespect, okay? Terver: Lemaooooo, invite me to your home and don’t give me food. You’ll see the real me then. Didi: Oh! I’m part Swed on my great grandmother’s side….
Like most people, I am often conflicted by my deep sense of nationalistic pride. My firm belief in Nigerianess and in the Nigerian spirit even when my belief in Nigeria as an institution is repeatedly tested.
To be Nigerian is truly something special: it’s to succeed in spite of, to learn to take when you’re never given, to rise in the face of. It’s a very powerful thing.
2 years ago, when I launched my blog, it was with the goal to have conversations around marketing that polite society wasn’t having.
As part of that, I have found myself drawn towards other topics that people tend to dance around.
Money is one of those topics.
With economic realities getting more and more daunting, the subject of pay raises is more relevant than it’s ever been. So today on the blog, I’m sharing 13 of my top tips to a successful salary increase negotiation.
Didi: Hey, Hey, Hey! Terver: Because one ‘hey’ wasn’t enough? Didi: Actually 8 ‘hey’s’ are best, one for every month we’ve been MIA Terver: Eisshhh, I thought we were gonna skim past that. You know, toxic ex boyfriend style. Didi: I just want to say this is all Terver’s fault Terver: Awww i’ve missed this….