Or random advise to young Marketing Managers
Stop trying to surprise and delight consumers
The surprise and delight strategy is burning a hole in your pocket and i’m here to tell you to stop.
What it means to be in Marketing in Nigeria
To be in marketing in Nigeria is to surrender to an infinite loop of using the words “Not sales, marketing…”
Controversy and Brand Building do not go hand in hand. Or do they? ?
In my early days as a strategist, I was obsessed with interrogating celebrity worship culture. Particularly celebrity worship culture fueled by controversy. It seemed asinine to me that the more problematic a public figure behaved, the more likely people were to tattoo their faces to visible body parts, scream uncontrollably and have complete meltdowns at the sight of them.
Can controversy be a tool for business growth?
Outside the fog…the unsolicited blog
This year feels like it’s happening in a fog. If a fog had a virus in it and pockets of protests. There are many times where writing about marketing (even in context of the pandemic) has seemed like it’s besides the point. Perfectly irrelevant. But what other choices do I have? In my first year…